When the Victorian Wine Show began, it was regarded as a bold innovation. A group of enthusiasts under the auspices of the Seymour Agricultural and Pastoral Society implemented strategies to form the Victorian Wine Show. The original committee was formed with members Alan Bidstrip, Ron Holden (current council member), Bernie Hangan, John Montgomery and Warren Straw. Colin Richardson, manager of the Wine and Brandy Producers Association, assisted the committee in achieving its first goal, a first-class show as it remains today. Seymour was the ideal location to establish the committee, given its geographical location with regard to all wine-growing areas across the state.

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In 1981 the first wine show came to fruition with Sir Rupert Hamer ED as patron and His Excellency Rear Admiral Sir Brian Murray, K.C.M.G., A.O. and Lady Murray as guests. There were 194 exhibits in the open classes and 44 in the amateur section.

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Support came from notable industry professionals James Halliday, Len Evans, Dr Bryce Rankine, John Stanford and local wine producers and media. It was evident that the Victorian Wine Show was here to stay. It was the only wine show promoting wines made from grapes grown and produced in Victoria and remains so today. In 1984 eligibility for entry to the National Wine Show in Canberra was achieved and continues.

Another goal was to bring the excellent quality of Victorian wines to public attention. With the support of industry and a dedicated committee with a wide range of backgrounds and a common interest being a passion for both wine and Victoria, the show has continued to grow and achieve its goals. In one early article, Paddy Kendler wrote that the Victorian Wine Show played a vital role in encouraging and promoting Victoria’s diverse range of wines.